Payments Expertise and Strategic Advisory for Ambitious Fintechs
Helping you navigate Canada’s payments ecosystem, build strong partnerships & get expert advice you need to scale confidently
Discover DeepPoole Advisory
Where Insight Runs Deep
Where fintech ambition meets practical execution.
DeepPoole Advisory exists to clear the path for fintech innovation in Canada—by translating regulatory complexity, partnership hurdles, and market fragmentation into strategic advantage. We don’t just advise; we embed alongside founders and teams to help build, launch, and scale fintech products that are compliant, connected, and investor-ready.
With 20+ years of executive experience in Canada’s payments, fintech, and regulatory ecosystem—including leadership at Interac and engagement across Payments Canada, EMVCo, PCI, and government—we bring the insight, access, and credibility needed to accelerate success in one of the world’s most tightly regulated markets.
Whether you're looking to integrate with payment rails, land a strategic partnership, secure funding, or craft a pitch deck that closes deals, DeepPoole bridges the gap between fintech vision and real-world traction.
Services That Move You Forward
Integration With Canada's Payment Infrastructure & Regulatory Readiness
Integration With Canada's Payment Infrastructure & Regulatory Readiness
Integration With Canada's Payment Infrastructure & Regulatory Readiness
Navigating Canada’s payment ecosystem can be complex. We help to simplify it for you.
Whether you're launching a new fintech product or expanding an existing one, we help you understand the regulatory landscape, product eligibility, partnership pathways, and how to integrate with Canada's payment infrastructure. We guide you through the process, help you connect with the right stakeholders, and can also help with your implementation.
Investor Pitch & Partnership Preparation
Integration With Canada's Payment Infrastructure & Regulatory Readiness
Integration With Canada's Payment Infrastructure & Regulatory Readiness
Your big idea deserves the right stage—and the right message.
We work with founders and startups to craft compelling pitch decks that resonate with investors and strategic partners. From refining your value proposition to targeting the right audience, our process helps sharpen your message, clarify your ask, and build a pitch that gets results. Clients often walk away not just with a pitch, but with a clearer roadmap for growth and go-to-market focus.
Ecosystem & Partnership Strategy
Ecosystem & Partnership Strategy
Ecosystem & Partnership Strategy
Your next growth leap may come from the right collaboration.
We help you identify and cultivate partnerships that unlock scale—whether that's through direct integrations, platform partnerships or third-party enablers. We know the Canadian payments and fintech ecosystem, and we’ll help you build a partnership plan that aligns with your goals and delivers results.
Fractional Program Leadership
Ecosystem & Partnership Strategy
Ecosystem & Partnership Strategy
Big plans need structure—and someone to drive them forward.
We offer fractional leadership for program management and execution, helping you stay on track with product launches, partnership rollouts, and regulatory deliverables. Think of us as your extended team, bringing structure, follow-through, and accountability to the table—so you can focus on growth.